"Our research indicates that there are virtual gaming options out there for almost every demographic. But one has gone untapped: dogs."
That's the pitch for "Pawculus Rift," a new--and totally bogus--virtual reality headset that aims to "revolutionize the dog gaming industry, mainly because there isn't one."
Pawculus Rift represents "the future of fetch," developers say in the announcement video above.
Check out the full video via the Vimeo embed. It was made by Boston-based marketing studio Cramer.
Looking for April Fools' Day coverage? Check out GameSpot's roundup of video game-themed gaming pranks here.
Put the internet to work for you.
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