Just as planned, Microsoft's temporary $50 Xbox One price cut, which went into effect in early November 2014, is now a thing of the past. The console now starts at $400 at retailers across the US.
The $50 price cut brought the Xbox One down to $350--a full $50 below the starting price for the rival PlayStation 4. The price cut was also no doubt a major factor in the Xbox One's success in November 2014, when the console outsold the PS4 in the US and UK.
In addition, PlayStation executive Andre w House has acknowledged that PlayStation 4 sales have been challenged since the Xbox One price drop.
If you act quickly, you may be able to buy an Xbox One for below $400. Online retail giant Amazon, as of 7:37 AM EDT, has 12 Assassin's Creed Unity bundle units available for $380.
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