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Following Microsoft's somewhat surprise announcement today of a $50 price cut for all Xbox One systems, company executive Aaron Greenberg says the move--along with big games and new IP--will pave the way for a "bright future" for the console.

"We have the best games, exclusives, and new IP," Greenberg said to a fan on Twitter, reiterating Microsoft's stance on the appeal of the Xbox One. "A bright future ahead for sure!"

The $50 off deal begins this Sunday, November 2. It's good (in the United States only) for standard Xbox One systems with o r without Kinect , as well as the Assassin's Creed Unity, Call of Du ty: Advanced Warfare, and Sunset Overdrive bundles.

The price cut will make the Xbox One less expensive than the rival PlayStation 4, which sells for $400. Sony has not announced any limited-time deals for their console this holiday, at least not yet.

With more than 10 million systems sold as of August 2014, the PS4 is the king of the current-generation consoles. Microsoft has not announced a new tally for the Xbox One in months, though sales are believed to be north of 5 million units.

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